But in practice: what is SEO?

Tip1. Optimize your content thinking like Google!

Tip2. Create your Link Building

Tip3. How to choose your keywords

Tip4. Basically: use these tools to make your SEO unstoppable!

Conclusion

Today, again with our classic fast but clear information format, we introduce another important topic: SEO.

Have you ever heard about it? If so, have you really understood what it is?

If the SEO of your website has been performed correctly, the search engine will reward your page, appearing in the first lines of the queries (keywords that each of us types on Google) of your potential customers, thus increasing the probability of communicating with They. In short, your virtual shop and / or showcase will become as busy as a shop in the city center!

SEO means Search Engine Optimization , i.e. search engine optimization. This discipline differs from SEM ( Search Engine Marketing ) , which we are talking about in this article, as it is much broader and includes both the scope of organic search results and paid search results, i.e. the SEA ( Search Engine Advertising ).

To do a good SEO, you must at least understand how your website is structured. In fact, by optimizing your HTML code (it is not a programming language but a system for formatting pages), the images and the contents of the page in general, you will help Google (or any other search engine) to understand the structure of the site.

With this in mind, you must think that Google’s mission is to: ” organize information worldwide and make it universally accessible to all “. For this it is essential to make the information easily “readable”, otherwise you will be far from the goal of being at the top of the search engines. This does not mean that you have to do an SEO thinking about how to win the serp contest ( the page returned by the search engine when the keywords are entered), on the contrary this attitude would be completely counterproductive. You must learn to think like your customers by offering them useful content that can create value or solve a problem. This way you will also make your product / service more visible and achieve your business goals.

In addition, an excellent factor to understand the structure of your web space is that of internal and external links. But this topic will be treated separately in the next articles, now we just understand how SEO works in general.

In addition, an excellent factor to understand the structure of your web space is that of internal and external links.

Internal links are references to other parts of your site, which allow Google to understand the relevance and consistency of the content, and therefore improve SEO.

As for external links, in the initial stages it will be useful to do a research on competitors in order to understand which are the authoritative voices of the sector, mention them in turn and create valuable content in your niche that over time brings other specialists in the sector to quote you. There is no magic formula, but only patience and understanding of useful content for the community you are part of or want to join!

To make a successful SEO it is necessary to start a first strategic phase, focused on analyzing and choosing the best phrases to use.

According to Chris Anderson ‘s theory of the long tail, it is better to use a longer but specific phrase, rather than too general keywords. With specific but relevant phrases, while decreasing the volume of users reached, you will increase the probability of having a truly interested customer in front of you. Useful in order to increase your conversion rate, remember that the ultimate goal is always this!

Three are helpful factors in selecting effective keywords for your business:

-The frequency : that is the number of times the keywords are used.

-The differentiation : it is essential to focus on keywords with less competition, previously mentioned long tail theory.

-The third factor, but definitely the most important is the relevance: with this in mind, as anticipated it is useful to put yourself in the shoes of your customers and think about what its queries might be, after an initial moment of intuition there will be data to confirm or not the effectiveness of the selected keywords, and adjust the shot.

The keywords chosen in this phase will be used strategically:

-In the Tag Title (code that specifies the title of a particular page to the search engine), in order for it to be optimized, it must include the keywords.

-Meta description , that is the introductory phrase that appears in the SERP under each web address returned by the search motion. It must summarize the topic of the page, in a clear and captivating way. It must contain the keywords, but without exaggerating otherwise it is read as SPAM.

-Inside the page it is also useful to use the Heading tags (titles and subtitles H1, H2 etc…) which better clarify the page both to search engines and to users.

The tools that can be used for the keyword research phase are:

– The answerthepublic.com site. Useful in order to understand which keywords our potential customers are looking for based on the state they are in.

And finally with Google Search Console , we will verify the relevance of our choices.

Follow these simple “tips” that can help you create the “in-practice” SEO you need.

Don’t hesitate to contact us if you need help.

Would you like to receive a course tailored to your business that can train yourself or your employees and slowly make you autonomous in SEO? Or do you prefer to outsource the service?

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Mad Innovation
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