How to create an efficient Landing page for your Google Ads, part 2.

In the article “how to create an efficient landing page for your Google Ads,” we had seen five simple steps to create sensible landing pages in order to make your Google Ads campaigns really effective. In fact, in the article “how to use Google Ads effectively” we had talked about this very aspect.

Today we will conclude the landing page topic by offering five additional steps to make these very important landing pages, unstoppable.

Pay attention to the text

We can create a catchy headline, find an image that reaches the emotional part of our user, but if we neglect copywriting, we have only wasted our time. The text with which you explain to your users what you propose and why you are unique in proposing it must be clear, simple and concise. How to do it? Study who the target audience for that page is and tailor the vocabulary to your audience. You need to think that the text should lead to the action you want the user to take, often more colloquial language can be used (much however depends on who the audience is) using “you” to maintain a greater connection and engagement.

Don’t ask for too much information.

How much information the customer is willing to leave with you depends on so many factors, such as where they are in the path to purchase and how much they trust you. So, for an initial acquaintance phase, a name and an e-mail are all you may need.

Optimize your landing page.

It is true that it is a landing page aimed at driving an audience from one or more specific channels, here we had focused on Google Ads but you may also choose to attract visitors via e-mail, social posts and other methods of marketing. This does not disregard the fact that your landing page should still be optimized organically. Finally, remember that the key words you choose for Google Ads campaigns must be present in the landing page text; for search engines, consistency is everything.

Always use a thank you page

A thank you page is where the lead is redirected once they have completed their form. This is because the thank-you page has three specific purposes:

  • Provides the content for which the lead decided to release his or her data to you or any other action you requested of him or her.
  • It gives you the opportunity to hook other content that might interest your lead.
  • Simply to thank the customer for spending a few minutes for you, and begin to build trust.

To recap, use this structure to create a truly effective landing page:

  • Title that captures the attention of visitors.
  • Relevant image that is relevant to your audience.
  • Lead form that moves with the flow of visitors
  • Compelling action-oriented call to action
  • Text and descriptions that inform and entice your visitor to fill out your form.

 

These are our tips for creating an effective landing page, especially useful for creating a Google Ads strategy that can get good results. The article is aimed at those who are already somewhat familiar, if reading many steps were not entirely clear to you, it is quite normal, you learn one step at a time. Contact us, to get your first no-obligation consultation or even just to confront a strategy of yours that you are struggling with. Mad’s team will be at your complete disposal, because it is only through exchange that unique value is created.