Best practices for Google ads landing page- Part 1.

In this article we will go over best practices for creating effective landing pages jointly with the use of Google Ads.

In general, a landing page can be the page you are redirected to when you click on an ad, or the one that follows when you click a button that prompts action. Regardless of why you land on a page, its purpose will always be to convert you into a lead or customer. And this is precisely why Landing Pages are extremely powerful components of one’s digital strategy.

In the article “like Google Ads effectively.” we anticipated how landing pages were an integral part of this channel’s strategy; today, however, we will focus on the Best Practice. to create a Landing page that can convert and avoid creating Google Ads campaigns that do not lead to the desired results.


Create a title that reports the benefits you are going to create on that type of user.

Statically out of 100 users who click on your ad, 70 will immediately leave the page. That’s why it’s so critical to make it clear in just a few seconds what ‘s in that content and why it suits the reader. The headline is the most visible thing, which is why it must explain briefly, concisely and directly the value it creates in the target audience.

Create a responsive landing page.

It makes any of your users, no matter what device they use, be able to view the page correctly. This is a key element, reminding us that everyone now surfs online via smartphone; therefore, it becomes imperative for one’s strategy to take care of ensuring a good experience for this channel as well. If you had time on your hands, create shorter, more concise content for those who land through this channel. The way of browsing on smartphones compared with other devices has several peculiarities. If you take care of this aspect as well, you will have unstoppable campaigns!

Include the contact form in a smart way.

The contact form for generating leads must be readily accessible to your potential customer. Which means it cannot just be at the end of the landing page. In terms of usability, the best choice turns out to be the form designed to scroll with the user as he or she moves down the page. If there are technical difficulties in implementing this option, call-to-actions can be created in the various sections of the page that link back to the contact form.

Add a single call to action, but let it be very clear.

What do you want your user to do on that landing page? Do you want them to download a brochure, sign up for a news letter, or fill out a form to generate leads? Direct the user to that one initiative, make it clear, and use action verbs such as “send,” “download,” “get now” etc.

Remember, call-to-action, or buttons that invite action, must stand out from the background of the page.

Create a relevant offer on the page.

See the landing page as the beginning of a journey with your customer, where the end point is your final offer, i.e., your product and/or service. What you offer your customer on the landing page will have to be so relevant that it convinces your visitor to release his or her personal information.


This week we looked at, the five best practices for creating a landing page that will convert, especially with a view to improving your Google Ads strategy.

Next week, we will offer five more tips for you to finish delving into the topic properly. Remember: this article, can be a first test. If you are approaching the world of Google Ads or an online strategy of your own in general, and many of the things mentioned above turn out to still be unfamiliar to you, it is quite normal. After all, Rome is said not to have been built in a day, right?

Contact us for a no-obligation consultation, and we can help guide you through this amazing world until you are able to walk the road on your own. Do not hesitate, time is your greatest resource.